The importance of colour is prevalent in society, from the colours meticulously chosen for countries flags to the clothes that we wear in our day to day lives. Colour is embedded with many connotations that we utilise to understand our world. Colour preferences can be seen individually and collectively and differ across cultures. The question aesthetic scientists ask is, why? In this talk, Neuroaesthetician Dwaynica Greaves discusses colour theories within Aesthetic Science to understand the approaches taken to find out why we have colour preferences and how they shape our social world.
Speakers: Dwaynica Graves (Neuroaesthetician) & Louise Gauvreau (Montreal Museum of Fine Arts guide).